Any business can use social media as a tool to establish its brand while selling its products or services, but not every business has success. Creating high-quality content that captures your audience's attention is a key component to every social media strategy but knowing what to post is only half the battle. In order to have success, you need to get noticed, and in order...
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“We don’t have a choice on whether we do social media, the question is how well we do it.” - Erik Qualman Any business can use social media as a tool to establish their brand while selling its products or services, but not every business has success. In order to have success, you need to get noticed, and in order to get noticed it’s important to create content...
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“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.”- Lori Ruff Like it or not social media is here to stay. With over 200 billion active social media users worldwide, it’s one of the most cost-effective ways to market your business and create awareness for your brand. Times are changing and so should your marketing if...
Read MoreA class action lawsuit has been filed against Facebook’s recently acquired Instagram due to the changes in the business’ terms of service updates. The suit, filed Friday in the U.S. District Court for the Northern District of California, mainly focuses on the policy revolving around the sale of user information to third party advertisers recognized or unknown. With the immediate backlash against the proposed changes Instagram...
Read MoreWe are in the midst of it, right in between Thanksgiving and Christmas! The weather here finally resembles winter in Kansas City and we’ve finally had a little bit of snow! The weather combined with all of the Christmas music available in any local retailer is enough to win over any Scrooge. Or at least stress them out. The measly four...
Read MoreEarlier this week Amazon released something huge to the E-Commerce community, 'Brand Pages'. A 'Brand Page' on Amazon allows a brand or brand rep to maintain online presence within the retailer’s site. This presence can showcase content, act as another social media outlet for the brand and, even more, provide analytics. This looks like a very neat cross between...
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